Seminars & Workshops

SATURDAY, Nov. 2

CANCELLED
Eye-tracking for Information Science Researchers and Practitioners Tutorial
1:30pm-5:30pm

This tutorial aimed at researchers and practitioners will provide an overview and practical guidelines on how eye tracking is used and can be used as a research method in information science. 

OBJECTIVES
The objective of the tutorial is to give an overview and to provide background and practical guidelines on how eye tracking is used and can be used as a method in information science research and practice. In this tutorial participants will:

  • develop an understanding of eye-tracking from the perspective of information science and interactive information retrieval;

  • learn about the past eye-tracking use in information science research;

  • learn how to design and conduct a basic eye-tracking study; 

  • understand limitations of eye-tracking;

  • be prepared for further training in this area.

CONTENT

  • Introduction 

    • Introductions and ice-breaker. 

    • Fundamentals of human vision and eye movements 

    • What is eye tracking?

    • What can eye tracking add to information science research?

  • Eye-tracking research method

    • Experimental designs (variables, tasks, protocols) 

    • Recording eye-tracking data 

    • Data analysis (data quality, modeling, software tools) 

    • Limitations of the eye-tracking method

  • Eye movement measures and representations for information science research

  • Case studies and exercise

  • Conclusions and wrap-up. 

AUDIENCE
This tutorial is addressed to information science researchers, practitioners and students. Participants should be familiar with behavioral research methodology and with simple statistical analyses, but no prior knowledge of eye movements or eye-tracking is assumed. 

Speaker:  Jacek Gwizdka

 

Fees
Early-bird:  Members $200, Non-members $215
Regular:  Members $215, Non-members $230