2013 Annual Meeting
Montréal, Québec, Canada | November 1-5, 2013
Waseem Afzal, Charles Sturt University
This paper reports some of the findings of a bigger study that examined the role of technological, individual, cultural, and informational traits in shaping the intention to buy and sell online. The focus of this paper is on information privacy-security and its role in online buying and selling. The research problem in this study was examined using the statistical method of Structural Equation Modeling (SEM). Students at a Midwestern university in the U.S. served as the sample population. It was interesting to find that information privacy-security was perceived differently by the participants in online buying to those involved in online selling. Examination of different demographic traits also shed light on the relationship between these traits and information privacy-security; for instance, females are found to be more concerned about information privacy-security; more international students regarded information privacy as an impediment in their potential use of the Web for selling. In addition, the role of culture in moderating the relationship between information privacy-security and the intention to buy and sell online was also examined. Despite the importance of information privacy-security, as also demonstrated in literature, its impact on intention in this study remained inconclusive. This finding along with findings in relation to demographics and culture raises important questions for future research on information privacy-security.