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"Social Types and Personas: Typologies of Persons on the Web and Designing for Predictable Behaviors" (SIG USE, SIG HCI)

Karen Fisher, danah boyd, Gary Burnett, Tammara Turner and Tamara Adlin

(Submission #57)


Whether we call them “users,” “participants,” or just “actors,” a focus of information science research and practice is invariably human beings. While user studies have grown in scope and volume, few researchers have approached study populaces from the perspective of social types. The tri-fold purpose of this panel is thus to: (1) discuss how “social types” has evolved across information science and cognate disciplines as a research concept, (2) share recent findings regarding the impact of specific social types on information flow in online settings, and (3) propose ways of using social type and persona modeling to base information system design.


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